MARKETING
MEMBERSHIP & MARKETING
Membership and Marketing Hub
Let’s move Scouting forward. The Marketing and Membership Hub is a resource to help you serve more youth in your area. From recruiting ideas to social media best practices, the Hub provides a one-stop resource to discover, activate, and improve your marketing and recruiting strategy.
The President’s Membership Challenge. If your UNIT recruits 5 new youth members to Daniel Webster Council (no Webelos crossovers count; five new to Scouting members, or re-signing up Scouts after a one-year absence from Scouting) between now and June 30th, once those recruits are verified you will be deemed to have done “outstanding performance” for Scouting in NH and will receive the limited edition President’s Challenge Coin. The unit will determine who is most deserving of the challenge coin.
But wait, there is more! Until June 30, 2021, if your unit recruits 5 new youth and you submit the information using the Council President’s Membership Challenge Form, your unit will earn additional funds to use towards your Scouting program! Funds are limited to the first 30 units so start recruiting today!
Details
- The first 10 Units (claims 1-10) that recruit 5 or more youth and submit their information for the President’s Membership Challenge will receive $200 deposited into their unit account.
- An additional 10 units (claims 11-20) will receive $150 deposited in their unit account.
- Finally, an additional 10 units (claims 21-30) will receive $100 deposited into their unit account.
Membership & Marketing Webinars
August 3, 2020: Membership & Marketing Webinar for Packs
Slide Deck
August 4, 2020: Membership & Marketing Webinar for Troops & Crews
Slide Deck
June 9, 2020: Fall Recruitment
Video | Slide Deck
June 24, 2020: School Access and Peer-to-Peer Recruiting
Video | Slide Deck
July 9, 2020: Tech Edition – BeAScout.org, Invitation Manager
Video
July 16, 2020: Scoutbook 101, “Who’s Zooming Who?”
Video | Slide Deck
July 23, 2020: Geofencing, Search, Social Media, Peer-to-Peer Recruiting
Video | Slide Deck
August 6, 2020: 10 Recruiting Ideas in 10 Minutes; PR 101 – “Do I Really Need a Press Release?”; How to Use Family Fun Fest to Recruit; VIP Tour of the BSA Brand Center
Video | Slide Deck
August 25, 2020:It’s Not Too Late: Five Things You Should be Doing Now
Video
September 30, 2020: National Restarting Webinar
Video | Slide Deck
March 4, 2021: Spring into Scouting Webinar
Video | Slide Deck
Unit Resources
Information About Online Registration for Councils and Unit Leaders
We Will Help Write Your Press Releases
Share Your Scouting Story
Downloads
- 2020 Fall Recruitment Playbook
- How to Boost Your Unit Online
- Digital Boys’ Life mini magazine (external link)
- Unit Press Release Template (for sharing information)
- Unit Media Advisory Template (for notification about an upcoming event)
- 2020 Council Growth Plan
- Council Membership Backdater
- How to Run a Successful Virtual Recruitment Event
- Setting up your Unit’s BeAScout.org Pin
- Social Media Guidebook
- BSA Social Media Guidelines
- BSA Digital Brand Guidelines (for websites)
- BSA Brand Identity Guide
- The Role of the New Member Coordinator
New Den Leader Video Resources
During the current pandemic, virtual resources may be used to complete requirements such as virtual tours in place of den outings. The standard of Cub Scout advancement is for the Cub Scout to do their best.
- How to Run a Successful Virtual Recruitment Event
- Ways for Cub Scouts to Meet
- Fillable Tri-fold Brochure
- Cub Scout Recruitment Ideas Booklet
- Scout Talk Videos for Grades K-5
- 5 Questions About Cub Scouting for Parents
- Peer to Peer Recruitment Cards
- BSA Adopt-A-School Program
- Cub Scout Marketing Resources
- New Family Information Guide
- Email Templates
- Digital Flyers
- Cub Scouting Brochure
- Recruitment Videos
- Sign-up Night Playbook
- Cub Scout Logos
- How to Run a Successful Virtual Recruitment Event
- Scouts BSA Peer-to-Peer Recruitment Guide
- Scouts BSA Recruitment Ideas Booklet
- Scout Talk Videos for Ages 11-18
- BSA Adopt-A-School Program
- Geocaching Recruitment Event Playbook
- Adult Recruitment Playbook
- Chess Recruitment Event Playbook
- Bull’s Eye Recruitment Event Playbook
- Social Media Videos
- Scouts BSA Logos
- Scouts BSA Brochures
- Scouts BSA Marketing Resources
- Recruitment Videos
Mobile Base Camp
The Mobile Base Camp was created in 2019 to provide a hands-on and fun-filled Scouting experience for families to try out at large public events across the Granite State. All elements in the trailer are powered by the trailer itself. This resource is available to be reserved for large, community events and is provided at no charge provided by the annual Friends of Scouting Campaign.
The trailer includes the following activities:
- Gaga Ball
- Archery
- A self-contained BB range
- Spike Ball
- and more!